Microsoft Tags Go Live

Back in May I was hoping someone would make a business card that could cause a computer device to go directly to a Website. @pbroviak Tweet May 2009While this technology might have been possible back then, it did not seem readily available to a regular person like me. But no more! Microsoft has come to the rescue creating a cool little tag that transmits information, including Website URLs, directly to a mobile device.

So how does this very awesome and incredibly cool Microsoft tag work? Well you merely have to register on their site, create a tag, tell it what you want it to convey, then render an image file. This file can then be placed anywhere it fits (or anywhere you can legally place it). I am going to put some on business cards, but I noticed that even an image of the tag on a computer screen triggers a mobile device into action. Here is the one I made to trigger a visit to my main Website. If you have a mobile device with a camera, go ahead and download the app at http://gettag.mobi/, then start up the app, and point your camera at the image below. Then shoot on over to the Microsoft Tag site to make your own! (And a huge thanks to Microsoft!!!)
MSTAG PWG Website

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Social Networking Lessons for Building Local Communities

A city’s sustainability and stability relies on an active, engaged, and innovative population. But local government was never structured to address this social aspect of community even though many expect it to do so. Instead, as Tim O’Reilly said in this video, government is like a vending machine, “we pay our taxes and out come services.” So can governments succeed in building community by following lessons provided by successful social networks?

Here is an example of applying Social Networking Best Practices to Government. (The best practices are taken from the following Smashing Magazine post: Social Network Design: Examples and Best Practices):

1. Engage Quickly
Let people know what your city is all about, tell them what is going on in your city, promote interesting sites/information about local businesses or attractions, help them find others in the local area with similar interests.

2. Let Users Express Themselves
Provide outlets for local citizens and businesses to tell people about themselves and your city. Encourage creativity and self expression. This could be achieved through the use of print or digital media and hosted events.

3. Be Dynamic
Provide up-to-date, relevant, and interesting news and information about your city on a 24/7 basis through a variety of media formats. Encourage the entire community to contribute to this effort.

4. Allow Friends to be Grouped
Encourage the formation of committees and community groups. Many cities already have vibrant groups such as service organizations, religious institutions, scouting, etc. established within their area. Government can promote these existing groups, help others in the community find them, suggest ideas for other groups, and help provide training or assistance in the formation and management of groups.

5. Use OpenSocial
Ok, maybe this one doesn’t directly apply but let’s see how we can relate this to local government. The suggestion is to provide applications to users. So local governments can determine what types of “apps” could improve the community. Then provide the environment for local “developers” to create these applications. Perhaps it is coming up with a better way to pay bills or fees or secure permits or find parking or places to shop. Manor Labs is a good example of this concept in action.

The other idea presented in this section is to allow the creation of profiles. This is an interesting concept when applied to government; almost like creating some type of digital ID for each citizen linking them to your community. Then awesome people from your area become local ambassadors for your city.

6. Make it Easy to Communicate
Local government could work to provide channels of communication and encourage conversations. This can be achieved through sponsoring or hosting radio, print, television, and Web channels. Professionally moderated debates and discussions about local issues would also enhance conversation.

Partnering with local schools to encourage and teach younger citizens not only improves their communication skills but it enhances their sense belonging and provides a format for their contributions.

7. Show Only Relevant Information
This is important because too many times in government one person with an agenda hijacks the entire show. And usually no one else is interested in their agenda. Governments need to discourage one-sided rants or self-promotion and instead focus on creating a format that allows for everyone’s input and ideas.

8. Make it Easy to Take Action
Neglecting to provide a format where everyone can contribute really discourages buy-in and a sense of belonging. And those are two vital components to making the whole community thing work. Successful network managers make it a point to connect with their members and suggest ways to get involved that build on a member’s strengths. Local governments build successful communities by fostering this same sense of belonging and encouraging contributions.

9. Show Avatar Photos
The city of Chicago Millenium Park Fountain is a great example of how a city can apply this strategy. The fountain showcases photos of people. Others cities could take this same concept and apply it in a similar manner by displaying photos of citizens in some public medium.

10. Include Ways for Members to Connect
This step is related to the group and communication steps above. City directories provide somewhat of a framework for this but only group people by location. This could be expanded to include groups based on tags everyone uses to describe themselves.

And here are a few extra of my own:

11. Make it Fun to Belong
People are spending an increasing amount of time in MMORPGs and virtual worlds. Why is this? They are virtual communities that not only give participants a reason to belong, but more importantly they are fun and make everyone “playing” them feel better about themselves. And while life might not be a game, there is no reason we can’t enhance our lives so they are more fun and increase our sense of worth. When we are happy and feel good about ourselves, we are more productive and more likely to help others achieve these same feelings. So can government emulate this “gaming platform” and create something that encourages the same type of participation and distributes rewards to citizens. (Perhaps I need another post: Online Gaming Lessons for Building Better Government!)

12. Hire a Community Manager
All cities have people who are responsible for taking care of government assets like property and infrastructure. So if the social framework of a city is just as important as physical assets why don’t we have someone charged with taking care of it? I used to joke with people cities needed to hire a “city mom” but really what is needed is a community manager. Someone who manages or oversees the community in a manner similar to an online social network manager. And their job duties would follow the practices listed above.

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Open Government: A New Type of Reality Show?

There’s been a lot of talk lately about open and transparent government, public data collection and distribution, and freedom of information. People are excited about online tools that allow for sharing of data. And politicians are eagerly answering the cries for open government by passing new FOIA laws and demanding data sets be released online.

But back behind the doors of city hall, those of us working in government are a little more cautious. Even though most support an open and transparent government, many are concerned over the delivery. We see the potential for all this to turn government into a new type of reality show. Mark Drapeau recently posted an exploration of always-on government that hints at this type of situation.

So how can we deliver relevant information to the public while maintaining and maybe improving the dignity of government and its people?

Establish Data as a Governmental Function
One of the first steps is to decide data collection and delivery for public use really should be a function of government. Government traditionally provides public safety and public works and does so under a set of state and federal laws. These same laws regulate what local government can and cannot do. If government is to elevate data to the same level as a utility, this needs to be a public decision supported by legislation. President Obama’s declarations and mandates coupled with a public push for open government should facilitate adoption of this first step at the state and local levels.

Choose the Data Types
Next the public and the government need to collaborate and settle on what types of data should be initially collected for public consumption. There should also be a mechanism for considering and approving the inclusion of additional datasets in the future. Right now, the public is demanding that all the data within the walls of government be released. But they might not really be aware of what is there. So lets look at some of the information held by a typical state or local government:

List of complaints, names and addresses of those complaining, issue about which they filed a complaint

Copies of building permits along with detailed plans of homes (makes it easier anonymous thiefs to case homes)

Names of those delinquent or late on paying water/electric/sewer bills.

Names of those who have submitted a check or credit card payment and had notices of insufficient funds or late payments or credit card denials.

Names of those paying property taxes and date by which their payment is made.

Driver’s license numbers and vehicle license expiration dates with names and whether they were paid on time.

Name and address of all who have permit violations

State income tax returns with names, income, etc.

Traffic accidents with driver and passenger names, insurance companies, etc. (imagine someone using these reports to create a daily accident blog for a community!)

Names on all utility bills, amount of water/sewer/electric used each month

Should government blindly release all of this data to anyone? Some states like Illinois have already decided. In typical non-Gov2.0 fashion, legislators passed a new FOIA law that goes into affect Jan. 1, 2010. It requires government to release just about everything including a lot of the information listed above -even if the request is made anonymously. One exception to note is data that would compromise someone’s safety. But should an “in-the-trenches” employee have to make the decision about which data compromises someone’s safety? Absolutely not. Instead there needs to be clear guidance on what data should be distributed. In Illinois, this guidance could have easily been developed using Gov 2.0 tools with input from the public and government. Instead the reality show for Illinois government begins Jan. 1, 2010.

Develop Data Standards and Formats
So back to our open government plan: after choosing the type of data, the next decision involves the standards by which each dataset is collected and the formats in which it is distributed. Here is an example: government already collects the number of vehicles traveling along a roadway on an average day. How often should this collection take place? Once a year, every day? Should we collect the type of vehicle? It’s color? Should this collection take place on all roads? The point is there is an endless amount of data to collect, and not all of it would be relevant or worth collecting. A standard helps find the most efficient and beneficial method. And a standard ensures someone can compare data across all agencies.

Carry These Standards Across All Agencies
A national standard would help create meaningful sharing and comparisons, and the federal government is best poised to develop this standard. There are signs that federal agencies are working in this direction and taking a more considered and thoughtful approach than what was done in Illinois. But at this time, federal agencies are more focused on delivery of their own information. There needs to be an initiative by state and local governments, with guidance by the federal government, to bring this open government plan down to our level.

Find a Way to Pay for Data Collection & Delivery!
Finally, we need to find a way to pay for all this. Because just handling one FOIA request could take several full-time staff members working for weeks depending on the amount of information involved. Unfortunately some citizens have the misconception that this cost is minimal. Here is an exchange of comments from a recent online news article reporting on Illinois’ new FOIA law:

neogenesis said: “You people have no idea of the amount of work it takes to respond to just one FOIA request…….. ”

BobJudd/Chatham said:
“We people don’t care…Just do it..
People get paid to hide the records ? Just reverse the process..”

As someone working in government I understood what neogenesis meant: filling one request can shut down your whole department taking up tax dollars that could be spent delivering other services. And this is caused by the request of one person.

Unfortunately the simple quote does not adequately convey this to someone who does not work in government. This lack of understanding of the scope is shown in the response by BobJudd/Chatham who indicates no one cares about the time involved. Then BobJudd/Chatham goes on to express a typical misconception the public has about government – that we are spending our whole day trying to hide information.

Get Involved!
These types of exchanges fit right into the reality show mentality and do nothing to ensure successful delivery of a truly open government. Over the next month or so, I believe agencies will come together in an effort to develop an open government plan that can be implemented at the local level. If you have thoughts on this issue, feel free to share in the comment section below. And I encourage anyone interested in working towards this effort to stay tuned as we try to turn this reality show into a documentary.

(The post above reflects my own personal thoughts and opinions and are not necessarily those of my employer.)

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Deliver Recovery Project Information Using Social Media

Implementing a social media campaign for delivery of recovery project related information is a good way for local government to test the use of social media. The demand for this information is there, and the tools are available at little to no cost.

So how would a local government accomplish this goal? First, the agency needs to assemble the staff that would be required to set up the social media tools and deliver the content. Mostly likely this would involve members of the IT department and the public works and engineering staff. If the staff is not already familiar with social media, the agency needs to arrange for a social media 101 session to introduce the tools and how they are used. Then the team should lay out the steps of the project delivery and decide where social media best fits into the picture.

This process creates a type of roadmap to implementation. From here, the IT department can set up the accounts and download any necessary software. Then the engineering and public works departments can begin creating content. Sometimes it helps to keep these efforts in house, if possible, while the team practices with the new tools and creates a few test posts. This helps everyone become more comfortable with the tools and techniques before going “live.” And it gives everyone a chance to comment and offer suggestions for improvements.

I set up a mock demo of a simple implementation of this plan for a typical engineering project – Recovery Project Example. In doing so, I chose to use the following social media tools for the purpose indicated:

  • Microblog (used Twitter, free): use to deliver short announcements of project milestones such as advertisement for bids, opening of bids, award of bid, pay estimates, etc.
  • Blog (used Blogger, free from Google): use as a type of project diary, indicating major milestones but also daily activities. Allows for comments by local citizens which increases understanding of the project and allows for input and suggestions for project improvement.
  • Photosharing (used Flickr, free or paid pro account): use for posting photos of the project site. Could create a group for the project and allow others to post related photos.
  • Widgets (used a weather widget available on Google, free): every resident needs to keep up with the weather – what better way than to post a weather widget.
  • Timeline: (used timeline tool from Dipity, free): a project timeline offers a quick, visual glance at the project execution.

  • There are probably more tools out there that could be used to enhance the delivery of information for a project. But I wanted to create a quick, easy example to show others how simple it really would be to set up something like this. If anyone decides to implement a social media program for a public works project and has any questions, feel free to send me an e-mail at pwg@publicworksgroup.com.

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    Plot Your Potholes Here!

    Ever since I found the FixMyStreet online reporting tool for England, I have been on the lookout for one to be developed for the U.S. And the other day, I finally found it at SeeClickFix.

    The site offers users the opportunity to plot their issues using Google Maps. Problems are designated by inputting an address, dragging and zooming around an area on the map, emailing, or calling toll-free. Each issue allows for a title, description, photo, and comments.

    People can also create watch areas and set up RSS feeds so that when new issues arise in a particular region, they are notified. This is beneficial for public works departments or city officials who might want to monitor emerging problems within their community.

    SeeClickFix also allows anyone to create a widget of their watch area so the tool can be embedded on their own Web sites. I have pasted my watch area below along with an issue I reported:

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    MuniGovCon09 – A Virtual Conference for Government

    Yesterday the MuniGov group held the first virtual conference for government in Second Life. This event was the result of about five months of planning and hours of volunteer work by members of the group. Registrations for the event totaled 166 people representing all levels of government from the U.S., Canada, and other countries along with some vendors. In the end, the number of people who actually attended and stayed throughout the day averaged about 77.

    Panelists also represented local, state, and federal levels. Their presentations covered government use of wikis, virtual worlds, Facebook, Twitter, and other social media tools. Discussion and questions touched on implementation, policy, and legal challenges. One of the MuniGov members taped the conference so the entire video will eventually be online for anyone interested in viewing the event.

    Because people will be able to view the conference for themselves, I wanted to highlight some of the observations and issues not covered by the actual presentations. By doing so, I hope to give people a better idea of what to expect from a virtual conference along with hopefully encouraging others to try attending one in the future.

    One exciting aspect of this event was the fact that the majority of the people attending were either learning to use Second Life for the first time or had only visited this virtual space a limited number of times. Because of this, several MuniGov members dedicated time to offer orientations for newer members during the months leading up to the conference. These orientations focused on the initial skills needed to move and communicate in a virtual world. Topics covered walking, flying, teleporting, talking, chatting, using IM, and altering their avatar’s appearance.

    Another decision that had to be made early on was where to hold the actual conference. Our normal meeting area can only comfortably accommodate about 60 people or so. Fortunately Paulette Robinson with the National Defense University offered us the use of her agency’s island in Second Life. This center could hold about 200 avatars.

    Because everyone was so new, there were some issues at the beginning with making sure everyone could hear and that their own speakers were muted or turned off during presentations. This took some time and for future events, someone advised setting aside time prior to the event for troubleshooting communication issues.

    After the conference, people were encouraged to visit the MuniGov area where we regularly meet on Wednesday nights. There we had vendors exhibiting in virtual booths representing the first virtual trade show for government. We had also set up typical Second Life type amenities such as water slides and games to showcase how avatars can interact with virtual objects and how these objects can emulate real life. People could also visit the “govpods” or virtual offices members have set up to represent their agencies.

    Overall, everyone seemed pleased with the conference. The cost savings to offer this event virtually rather than in a more traditional venue was about $1500 per person. People could attend from their offices or homes, and many had others in the room with them so actual attendance was probably more than the average 77 avatars in the Second Life space. And most importantly everyone attending had the opportunity to interact with other government professionals from all levels of government. They could also meet with representatives from companies serving government. CDWG, Microsoft, ActiveGovernment, Municibid and Earth911, all had virtual booths at the MuniGov Center.

    Of course, because the event was held in Second Life, there were the typical amusing extras that you just don’t get at a regular conference. From Alan parachuting into the MuniGov area at the end to his sitting on the rotating trade show sign while we all networked. And I don’t think I will ever forget one presenter who paused during her presentation to “put us on hold” to take a call from her boss. That could only have been done within this type of venue.

    Thanks to everyone – it truly was a monumental and memorable experience that I hope is just the beginning. Below is a scrapbook I made of the event:

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